How to Get Your Social Media Followers to Amplify Your Content
Everyday, marketers must face
the challenge of getting content seen on social media. Sites like Facebook are
always tweaking the algorithm that makes it more and more difficult to let
posts be seen by all of our followers. Today, it is looking like the magic
answer is User Generated Content (UGC). instagram uk
If you want to see more of your
content being shared, you need to be getting your followers to take part in
doing just that. Build up the number of advocates you have for your brand and
encourage them to start amplifying the content for you.
The more your content is
getting passed around on the social networks, the more people are going to see
it. These days, we can't count on the strategic use of keywords in a post as a
guarantee that it will be seen by thousands of people. It takes genuine sharing
from one user to another.
So, how do you get your
followers to start pushing your content to others? Here is what you need to do:
Everyone has an emotional
connection to something. As a brand, the chances that most of your followers
will feel a connection to at least one thing in common is pretty good. After
all, they all like you right?
Find out what that one thing is
and use it to get them to respond. Maybe your business is based in a small town
and a large part of your following online is from that town. Start a campaign
to get people talking about why they love this town and start sharing it
online. You can even ask people from other small towns to talk about what makes
their place so special to them.
Add a hashtag to be used so
that you can track the conversation that is happening on social media and ask
your followers to use it. You will be amazed at how far something like this can
go.
Offer some incentive
Everyone loves the chance to
win something. That is why contests do so well on social media. It is also a
great opportunity for your business to being in additional content that you
didn't have to create yourself.
You can also offer special
deals and coupons that are only available through your social network and
encourage your followers to take advantage of the deal and even share it with
their own followers.
Offering some sort of incentive
for sharing and adding content is a great way to see more interaction with your
brand online.
Reach back
When a follower takes the time
to reach out to you, whether through a comment or retweet or sharing your blog
posts, take the time to reach back to them with a thank you. Acknowledge that
they have been engaging with your content and thank them for it.
Even if you can't always reply
to comments, a simple "Like" can go a long way in forging the bond
with that follower. And a follower who feels connected to you will always go
above and beyond to make sure others know about you.
Connecting to your social
followers means that you are more likely to see your content being shared
across social networks. While Facebook will always find new ways to mess with
the algorithm, you can count on loyal fans to make sure your content is still
being seen by others.
How do you encourage people to
amplify your content?
Get Dawn's free report today
& see how she can assist you with being Social Worldwide!
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