B2B Marketing - 7 Rules to Follow

B2B marketing is paramount if you want to increase your revenue. buy instagram followerds uk  The old boy or girl network is one thing and if you don't follow some basic steps you will not create the business or life style you desire. Here are 7 easy rules to follow for any business owner wanting to sell to another.

1. Have a Marketing and Sales Plan

Logical of course yet many business owners still don't have a marketing plan. What is even worse is they don't think or work out how the marketing they initiate will create the sales they want. Remember the famous saying 'marketing creates demand and selling converts that demand'. So sit down and focus on your marketing and sales strategy. Decide on your goals and what you want to achieve in any given time period.

2. Market Sector

No matter what anyone says you can't sell to everyone.buy instagram followerds uk  Unless you have infinite financial resources and a huge workforce. It does not matter what sector you chose. You need to choose one. Ideally if you have knowledge or contacts in that area go that route. If you are well known for your success this is something to focus on and leverage to your advantage. For instance if you are a sales trainer, think of specialising in specific sectors of the market e.g. manufacturing, pharmaceutical, or retail.

You can then hone in on this area and all your marketing and sales investment can move in that direction with a greater chance of a profitable ROI.

3. Have a Website

Did you know that there are still millions of companies without a website who are struggling for business? Now a days there is no excuse. You can get a website up and running for hundreds rather than thousands of pounds. For this price you will get something that enables you to be found online. Remember the latest research suggests that over 80% of businesses will check you out online before they purchase from you.

4. Mix Up Your Marketing

A website is a necessity today. However don't forget all the other avenues open to you. Here are some of the classic ones that work. Networking, referral, direct mail, email marketing, social media, LinkedIn, Facebook, telemarketing. Online marketing is huge and many people do search online for a service provider. Make sure though that this is not your only avenue of focus.

5. Email Market Ethically

Email marketing works. Period. In the B2B marketing environment it must be done ethically. The truth is in the UK you can send unsolicited emails to another business as long as you allow them the opportunity to unsubscribe from future mailings. Make sure you don't just spam people. It is a waste of your time and resources. Target your emails. Better to send 30 emails to highly targeted clients than 300 to every man and his dog!buy instagram followerds uk 

Once you have sent a professional and courteous email, follow up with a phone call. If you are not sure where to start. Go local. Introduce yourself as a local supplier of the service that they might just need.

6. Have A System

Systems work, we all know that and b2b marketing is no different. Over time you will be able to work out what is working and what is not. Create some flow diagrams and then implement each stage of the process. Once you have done this you will know what your conversion rates are.

7. Rinse and Repeat

Once you have created your Marketing and sales plan with the correct sector and you have identified what is working the next step is easy. Either re run your campaign with more people from your database or go to a different geography, and implement your now proven system.buy instagram followerds uk