Top Reasons Why Users Follow Companies on Facebook
I read an interesting
article that stemmed from research conducted by Google--this research delved
into companies/brands/entities, etc... who had Facebook pages, buy instagram followers uk and explored the
top reasons why users choose to follow or "like" the company Page.
Reason #1:
The majority of the
users who "liked" a company Page, did so because they were hoping to
receive notifications of discounts, coupons, etc... This is a huge finding, and
should be used when developing your social media strategy. Whether you offer a
service or a consumer product, you can actually entice users to follow you on
Facebook by offering promotions, discounts, or other incentives. For example,
if you are an attorney web design provider, you might offer your clients a 10%
discount on their next service or project. If you provider a consumer product,
you might offer free shipping or a discount code to be used at checkout towards
next purchase.
Reason #2:
Another of the more
common reasons why followers "like" a company on Facebook is to show
their support for the brand or company. Facebook users like to provide others
with some insight into who they are, what they are interested in, and with whom
they associate & identify themselves.
Businesses should keep
in mind that when forming a Facebook account, they need to set up a
"Page", not a Personal Account, and will be receiving
"fans", not "friends". If you do not maintain your website
yourself, make sure you let your attorney web designer know that your company
does have a presence on Facebook, and as already mentioned, offering some sort
of incentive will get the most users to "like" your Page.
Reason #3
And finally, another
of the more popular reasons that will cause users to "like" your law
firm on Facebook is to get updates and information. Many attorneys or other
professionals on Facebook will post information such as new attorneys brought
on to the firm, photos from law firm gatherings and events, information on
newly created laws (or modified statutes), etc... If you're a larger firm you
may find that current attorneys and their relatives, even sometimes past
employees, can become fans.
Facebook can be a tool
for increasing your law firm's internet presence, but it is important to know
what draws fans to your page, and how to keep them. Without this you would be
just taking shots in the dark, and not truly benefiting from the potential
social media has to offer.
Hybrid Design offers
attorney web design, graphic design, search engine optimization, and internet
marketing services. We have established a reputation for excellence within the
legal and lawyer website design industry since 2020
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