The Power of Hashtags on Instagram
In this age when everything is shifting and has pretty much
shifted to digital/ online market, Instagram is proven to be of a lot of worth
because it empowers its users with not only sharing pictures but to stay
updated with world affairs through video clips, live video streaming and live
picture sharing from the event horizon. It feels like you can keep an eye on
the world just by carrying your smart-phone with you. The trends are shifting
more and more towards social media marketing, advertisement companies to have
shifted their medium of marketing towards social media.
It seems like in this tough market Instagram is the savior for
new and conventional/ contemporary marketers both. Since the demands and needs
of the customers are shifting like the winds, marketers are required to take
more and more results-driven approach. So, let's look at how you can use
Instagram and unleash the power of "hashtags" to your benefit, for
example increasing the number of followers, increasing the customer base, advertise,
run and launch new campaigns, etc. There are so many uses of
"hashtags" that mentioning them would probably take an eon or two!
According to research using Instagram for business without using
hashtags will not benefit the business at all. Since using "one hashtag"
only increases the chances of engagement by the users and customers by
"12.6%". Sweet! Isn't it? At the same time, it is analyzed that using
simple "hashtags" will only generate "organic traffic" to
your post and will not help to acquire the "engaged or potential
tribes". HashTags as big as they sound are only words with "#"
symbol before them, so in order to grasp more and more potential audience, one
has to be specific about using the hashtags in their posts. How can you
understand what is specific and related to your business?
That is pretty easy, just look at the niche of your business and
then select the top companies, then analyze what hashtags are they using in the
posts they are making. Make a list of those words and then insert them accordingly.
There is one other thing which is known as your signature hashtag, which you
can use just for your own product. The benefit of having a signature hashtag is
that it can be solely used for the purpose of making your company a
well-renowned brand (Phillips, 2017).
Instagram is gaining on the market with the speed of light since
it is becoming more and more essential for it to do so; why? Because it has
established an image of "most innovative digital marketing platform"
Instagram was just a photo-sharing app initially, now it has completely
transformed into something essential and became a part of a lot of corporate
giant's marketing strategy. Facebook itself has told that Instagram holds more
than "25million" accounts of business owners from all around the
globe. Instagram which is owned by Facebook peaks with its monthly active users
at 800million. 90million of these users actively engage with "product tags
on Instagram's shopping posts every month." These colossal figures
indicate at one thing and one thing only, that is, OPPORTUNITY for businesses
all around the world. Instagram and the use of hashtags effectively provide its
users the opportunity to interact with all of these 800million users, to grasp
new potential clients, sustain their customer base, similarly brand loyalty as
well ( The power of the hashtag, 2019).
Since shopping is that is loved by everyone. Whether it is
window shopping or actually paying up to buy the thing we want. Trends related
to shopping have been changing since the past decade and consumers are relying
more and more on digital shopping. Who wouldn't want to shop in the relaxation
of home right? It saves time and the countless hours of running here and there
to find that one article of clothing or anything we want. Now, it is just about
scrolling up and down, selecting the desired article, post the order and et
voila! Instagram is doing much for making this experience fun and easy since
they have introduced the feature of 'shopping in stories in about 46 countries
around the world'. What does this feature do?
It enables the brands to post their, 'product stickers' the
users click on those stickers to check out the details of the offered products.
According to research, every day about "400million users" click on
stories posted by businesses and brands. Similarly, "one-third" of
the posts are made by businesses and brands. Instagram is pretty much at the
top of the social media chain since it offers a higher rate of engagement.
According to the 'Pew Research Center Study, Instagram offers a 4.2 percent
rate of engagement per follower, which is almost 60 times higher than that of
Facebook.' Similarly, since it is about hashtags, only one hashtag increases
this percentage to "12.6". Only 30 hashtags are allowed on one post,
so just imagine the engagement turnout when there are 30 hashtags attached to
one post ( The power of the hashtag, 2019). So it's a win-win situation for
both right?
Instagram, is adding more and more features to enhance the user
experience, there is no limit to post, no limit to the love of shopping and no
limit for making your business bigger and better. Happy Instagramming!
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